Benefits of the product
- For damaged/chemically treated hair
- Rich in active yeast- and micro-proteins
- Supports a healthy hair growth cycle
- Uses naturally good-for-you ingredients
- Made in Denmark
- Certified Organic
- Certified Vegan
- Paraben-, sulfate- & phthalate-free
- Silicone-free treatment
Made in Denmark
Registered by Vegan Society
Paraben-, sulfate- & phthalate-free
How It Works
Just like the body needs proteins to grow and function optimally, the hair needs protein to maintain its healthy structure and function. Proteins regulate the physiological processes in the body, such as growth, development, and metabolism. When applied to the hair, they deeply rebuild hair and its follicles. All ingredients have been selected for their purity and effectiveness to improve your hair’s health:
- Gluadin® Kera-P LM (Hydrolyzed Vegetable Protein) - Active micro-proteins that rebuild the hair from the inside, leaving the hair visibly healthier and more resilient. Works to support a healthy hair growth cycle and minimizes split ends and broken hair by up to 20%, while improving overall hair health by up to 60% * (BASF Care Creations Studies)
- Organic Aloe Leaf Juice - Filled with enzymes, minerals, amino acids, nutrients and vitamins that help maintain the natural pH level of the scalp to support healthy hair growth
- Dynagen™ (Glycerin, hydrolyzed yeast protein) - Rebuilds and boosts key proteins such as collagen and keratin in hair follicles which strengthen the hair. Studies show a reduction in hair loss after just three weeks and a significant improvement in overall fullness and shine after just 90 days* (Studies by Ashland)
- Organic Mulberry Extract - Provides a moisturizing and soothing effect on dry and frizzy hair. Counteracts harmful effects from the sun and reduce damage caused by UV radiation
FREQUENTLY ASKED QUESTIONS
WHY SHOULD I USE A PROTEIN MASK?
The hair consists mainly of protein fibres. These fibres can get damaged due to harsh hair styling routines, chemical hair treatments or exposure to changing weather conditions. HairLust Protein Reconstructor Hair Mask is an effective in-depth treatment designed to rebuild the proteins in both hair strands and follicles, to prevent damaged and frizzy locks.
PROTEIN RECONSTRUCTOR HAIR MASK vs. HAIR GROWTH & PROTECTION HAIR MASK
The Protein Reconstructor Hair Mask is an in-depth hair mask with active micro-proteins from plant and yeast extracts. These micro-proteins and extracts penetrate deep into the core of the hair strand and rebuild damaged hair from the inside-out. It is a deeper, more regenerating treatment suited for broken, frizzy and sun- or chemically damaged hair.
*These studies are made by BASF. For more information about the studies, visit www.personal-care.basf.com or www.carecreations.basf.com.
HOW OFTEN SHOULD I USE IT, AND HOW?
We recommend using HairLust Protein Reconstructor Hair Mask 1-3 times a month, depending on the hair type and state. Use HairLust Protein Reconstructor Hair Mask in freshly washed hair after removing excess water and massage the treatment well into the hair. Let the product work for 5-10 minutes, then rinse and finish with conditioner. For extra dry and damaged hair: treat your hair with a moisturising hair mask in between your protein treatments, such as the Hair Growth & Protection Hair Mask.