About HairLust

The natural way to healthy hair

HairLust is a Danish brand dedicated to improving and maintaining natural beauty and healthy hair. By focusing on delivering natural products for both inner and outer hair care, we take up the fight against taboos such as thin hair and hair loss.


Natural hair care from Denmark

In the beginning of 2017, HairLust was created with innovation, sustainability and transparency as the foundation stone. Based on these core values ​​and a focus on the close relationship with our customers, we have come to stay. We have taken up the fight against the large multinational conglomerates and their traditional hair care products.

We’re obsessed with hair

With a natural and holistic approach to hair care, our hair supplements, hair care products and hair accessories in combination provide the best conditions for healthier hair.

We want to be transparent and down to earth throughout our business and value chain. We are fully transparent with our raw materials and ingredients. We do not hide any harsh chemistry but want to give full insight into the engine room. Our natural ingredients are carefully selected, always with an eye for natural ingredients that benefit the health of the hair and the environment. Read more about our values ​​for raw materials and a complete list of descriptions of all our ingredients in all products under this page.

Inside Out Synergy

Our focus is not just on inner or outer hair care, but on the effective combination of the two. Inner hair care is good. Outer hair care is good. Inner and outer hair care is really good and creates an optimal synergy effect. With HairLust you get optimal inner and outer hair care products, which complement each other in an effective way.


Young or old, female or male - at some point everybody experiences problems with hair loss and thinning hair. In a world where everything has to go faster, people have to perform increasingly more, and the beauty standards are almost impossible to live up to, stress and frustration can lead to us gradually losing more hair. And no one wants to talk about the problems because losing your hair is still a taboo. Instead, we put on a hat and pull the beanie well down below our ears.

But it doesn’t have to be like that! We believe that everyone is entitled to healthy hair. We founded HairLust with a clear goal to deliver effective, natural products at affordable prices in order to improve and maintain natural beauty and healthy hair. We wanted to open up conversations about the taboo of hair loss to help both men and women achieve healthier hair and better self-esteem.

Meet the team

Have you ever wondered who develops our products, designs our website and cares for our relationships with our retailers? Who takes the photos and makes videos for social media, markets our products or provides customer service to our lovely customers and other interested ones? Gradually, we have been growing and expanding our wings - it is no longer just in Denmark that we have faithful and loyal customers. We have also gotten tailwind in Sweden, Norway, Finland, Belgium, Netherlands, Germany, Austria and of course UK! We could not have done this without our fantastic customers. It is YOU we've listened to every day to continuously improve HairLust! Below, you can see a selection of the team behind HairLust who work hard every day so you never have a bad hair day again.

HairLust team

We don’t sell regular hair care products.

HairLust is much more than just another new hair care brand. HairLust was created to provide that mental, physical, and social boost it takes to break the taboo around hair loss and products that prevent hair loss. Our products not only contribute to healthy and gorgeous hair, but change the idea that hair care products against hair loss are dull. You shouldn’t keep our products hidden away in the cupboard but instead put them on display. We need to get better at being open about and share our journey towards healthy hair even in the worst of times, and no matter whether it’s due to stress, pregnancy, bad hair care routines or something else.

We are one of the best rated hair care brands in the industry and have some of the most loyal customers, followers and ambassadors throughout our markets. When our customers and ambassadors share their experiences and achievements with the whole world, we break the taboo around hair loss! The dietary supplements are no longer stored away in the cupboards, but are shared on social media. HairLust breathes new life into a traditional market and makes old-fashioned products attractive, effective and accessible to everyone.

HairLust has been awarded with 4.7 out of 5 stars on Trustpilot, where our amazing customers share their hair journeys and recommendations of HairLust with great enthusiasm every single day.


Like a breath of fresh and modern air, HairLust turns the market for dietary supplements and hair care products upside down with its Nordic values. The personal fight against hair loss is now being shared on social media, and healthy, natural hair is what people strive to achieve. Out with hard chemicals and in with healthy nutrients!