Alphabetical guide

Finding out what’s beneficial, and what potentially could cause harm can be a hassle when all ingredients have impossible Latin names. We believe it has to be easy to understand what the ingredients are and where they come from. That’s why we have put together an easy-to-read guide of all the ingredients in our products.

Start from A, and learn about the ingredients in your dietary supplement, shampoo, hair mask or eyelash serum. You'll find out that the ingredients aren’t quite as dangerous as they sound.



Naturally derived alcohol, with emollient properties

Aloe Barbadensis Leaf Juice:

Organic Aloe Vera. High content of enzymes, minerals, amino acids, nutrients and vitamins that help maintain the natural pH level of the scalp and supports healthy hair growth


Water. Used in hair care products and cosmetics to blend the various ingredients together and has both cleansing, softening and nourishing effects on hair and skin

Argania Spinosa Kernel Oil:

Argan oil. Contains large amounts of beneficial nutrients, vitamins, and fatty acids. The contents of, among other things, vitamin E promotes healthy hair growth, and antioxidants stimulate blood circulation and affect the hair cells to produce new and healthy hair


An essential amino acid, which is an important building block in the body's proteins. Hair mainly consists of proteins and needs amino acids to grow

Avena Sativa Kernel Extract:

Organic oat kernel extract. Rich in beta glucans, contributes to cell renewal and is extremely moisturizing for both skin and hair



A water-soluble vitamin, also called Vitamin B7 or Vitamin H. Contributes to maintaining a normal hair. Takes part in metabolic reactions and is essential in the body's metabolism of e.g. amino acids, which the hair follicles need for the hair to grow

Biotinoyl Tripeptide-1

Peptide that helps block overproduction of DHT, stimulates hair growth, and helps increase the number of hair follicles in the growth phase

Butyrospermum Parkii Butter:

Shea butter. Has outstanding healing, moisture-retaining and protective properties, and a high content of cinnamides, which provide a natural protection against the sun's rays


C12-15 Pareth-12

Surfactant emulsifier, that enables oil and water to mix


Caffeine. Stimulates hair and helps develop the hair growth cycle, and is also recognized for its ability to block overproduction of DHT

Calcium Carbonate

Calcium is the body's most important mineral and plays a crucial role in many of the body's functions, because everything needs calcium, from bones and teeth, from cell formation and hair growth to the body's production of enzymes


Vitamin B5, also called Pantothenic acid. A water-soluble vitamin that is important for the synthesis of hormones, Vitamin D and certain neurotransmitters. It also contributes to a normal metabolic function and mental health

Caprylic/Capric Triglyceride

Emulsifier made from coconut oil and glycerine. Helps prevent moisture loss

Caprylyl /Capryl Glucoside

A mild surfactant with foaming properties derived from natural fatty acids and glucose


Vegetable coating agent extracted from the leaves of the Brazilian palm tree Copernicia Cerifera, also called "Tree of Life". Used in the manufacturing of Hair Growth Formula Gummies to prevent the wine gums from sticking together

Cetearyl Alcohol

A fatty acid alcohol, which is a mixture of the cetyl and stearyl alcohols. Extracted naturally from e.g. coconut and is used as a moisturizing, stabilizing ingredient


Found in the chloroplasts of plants, gives the plants their green colour, and contributes to photosynthesis. Used as a natural colorant in Hair Growth Formula Gummies for Men


Vitamin D3, a fat-soluble vitamin, which is incredibly important for many body functions, including bone formation, the function of the immune system, cell formation, and contributes to the metabolism of calcium and phosphor. Our source of Vitamin D3 is called Vitashine™ Lichen and comes from the lychee fruit, which is currently the World’s only vegan source of Vitamin D3


A vitamin-like nutrient closely related to B vitamins and important for, among other things, body fat metabolism

Citric Acid

Mild fruit acid that acts as an antioxidant and can regulate the pH level when used e.g. in hair care products. Also used as a natural acidity regulator in Hair Growth Formula Gummies

Cocamidopropyl Betaine:

Mildly cleansing and foaming ingredient from coconut

Cupric Sulfate

Copper sulphate. Copper is part of many enzymes, which among other functions are important for the formation of adrenaline, connective tissue, the metabolism of iron in red blood cells or protects the body from free radicals. Copper also contributes to normal pigmentation of hair


Vitamin B12, a water-soluble vitamin, which is important for many body functions, e.g. energi metabolism, cell formation and because of that also the growth and health of hair. Many people suffer from B12 vitamin deficiency because it is difficult for the body to absorb sufficient amounts through diet alone



Natural vitamin E Acetate. A fat-soluble vitamin with antioxidant properties, which helps support healthy hair growth by protecting the scalp and hair follicles from free radicals

Daucus Carota Purpura:

Natural colorant from purple carrot concentrate, used in Hair Growth Formula Gummies for Women


Biotin, also called Vitamin B7 is a water-soluble vitamin, which is important for many metabolic reactions in the body and essential for hair growth and the maintenance of healthy, normal hair. D-biotin is the pure version of biotin and is often used in dietary supplements

Dicaprylyl Ether

An oil extracted from coconut oil. Used as moisturiser

Disodium Cocoyl Glutamate

Surfactant made from coconut oil and fermented sugar. A very gentle cleaning and foaming agent

Disodium Phosphate

Water-soluble salt used as pH-regulating additive

Distearoylethyl Dimonium Chloride

Biodegradable plasticiser of vegetable origin, removes static electricity and leaves the hair soft


Vitamin E Acetate. A fat-soluble vitamin with antioxidant properties that helps support healthy hair growth by protecting the scalp and hair cells from free radicals


Equisetum Arvense L:

Horsetail extract, one of the plants in the world that is richest in silica, which contributes to healthy and strong hair


A natural preservative derived from glycerine. Also works well as a surfactant and a nourishing, softening agent for the skin

Euterpe Oleracea Fruit Oil:

Organic acai oil. Has unique revitalizing properties. Contains Omega 3-6-9, vitamins C and E, minerals (including iron and potassium) and a unique concentration of antioxidants



Natural aroma from strawberries, used in Hair Growth Formula Gummies



Natural filler/sweetener in Hair Growth Formula Gummies


Vegetable moisturiser


A common amino acid found in most proteins. The protein collagen, which is essential for the hair, consists of one-third glycine

Guar Hydroxypropyltrimonium Chloride

Water-soluble gelling agent based on gum extracted from guar plant seeds (Cyampopis tetragonolobus). Guar gum gives "conditioner effect" to hair products, prevents static electricity, and makes hair easier to comb after washing


Helianthus Annuus Seed Oil:

Organic sunflower oil. A light vegetable oil with a high content of good, unsaturated fatty acids such as linoleic acid and oleic acid

Hydrogenated Ethylhexyl Olivate:

Fatty acids extracted from olive oil. Helps hair retain moisture and counteracts desiccation

Hydrogenated Olive Oil Unsaponifiables:

Softening and moisturising product from olive oil

Hydrolyzed Rice Protein:

Protein extracted from rice, helps hair grow

Hydrolyzed Vegetable Protein

Protein extracted from plants, helps hair grow

Hydrolyzed Yeast Protein:

Protein extracted from yeast, helps hair grow

Hydroxyethyl Acrylate / Sodium Acryloyldimethyl Taurate Copolymer

Emulsification, gelling and thickening agent which helps reduce moisture loss in the skin

Hydroxypropyl Methylcellulose

Stabilizer and thickener produced from cellulose found naturally in plant fibers. Contributes to preventing an increase in blood sugar levels after a meal. Used as capsules in Hair Growth Formula Capsules



Vitamin B8, is a water-soluble vitamin and a form of biotin. Biotin is essential for many of the body's functions, including maintaining normal hair and skin


L-Ascorbic Acid

Vitamin C, a water-soluble vitamin found in citrus fruits and necessary for the body's production of collagen and helps protect the cells from free radicals. It is also important for the body's absorption of e.g. iron

Lauryl Glucoside

Mild surfactant, which is a compound of natural glutamic acid and natural coconut fatty acid. Surfactants are used in soap to lower the surface tension in water and ensure faster contact between soap and dirt. Hereby, the surfactants optimize the effect of the soap


A common amino acid that regulates the transport of nitrogen to and from muscle tissue


An essential amino acid that the body cannot synthesise, but must be ingested daily in the diet

L-Lysine Hydrochloride

L-Lysine, an essential amino acid that plays an important role in the body's production of the protein collagen, which provides stability and strength to many forms of body tissues, such as hair, skin, cartilage and nails


An essential amino acid found in most proteins


Easily absorbed source of selenium, essential for the maintenance of the immune system, hormone system, thyroid gland, and for maintaining normal hair and nails


An essential amino acid to be ingested daily through the diet. Important for normal body growth, tissue repair and blood sugar regulation


Malt Syrup

Natural and gluten free filler/sweetener from corn. Used in Hair Growth Formula Gummies

Mangifera Indica Fruit Extract:

Organic mango extract. Provides moisture and care for hair and scalp

Maris Sal

Salt from the Dead Sea containing minerals. Has a cleansing and healing effect on irritated or dry scalp

Mentha Viridis Leaf Oil:

Organic mint oil. Rich in vitamin A and C, Omega-3 fatty acids, and minerals. Stimulates blood flow to the scalp and hair follicles, which can help counteract hair loss. Has effective antiseptic properties which relieve itching and prevent dandruff



Vitamin B3, also called nicotinic acid, a water-soluble vitamin that contributes to normal energy metabolism, normal hair growth and the normal functioning of the nervous system


Olea Europaea Fruit Oil:

Organic olive oil. Adds moisture, vitamins, and antioxidants to the hair, protects against free radicals and early aging of hair and hair follicles, as well as blocks overproduction of DHT

Olea Europaea Leaf Extract:

Organic olive oil extract. Adds moisture, vitamins, and antioxidants to the hair, protects against free radicals and early aging of hair and hair follicles, as well as blocks overproduction of DHT



Provitamin B5, which on contact with the skin is converted into vitamin B5 that helps stimulate hair growth. B vitamins are important for many of the body’s functions that contribute to healthy hair


A plant fibre used as a natural binding agent/gelling agent/thickening agent in Hair Growth Formula Gummies


Naturally occurring preservative, which is both safe to use and effective

Polyglyceryl-4 Caprate

Emulsifier that makes it possible to mix oil and water

Polyglyceryl-6 Caprylate

Surfactant from vegetable oil that helps restore skin's moisture balance

Polyglyceryl-6 Distearate

Emulsifier that makes it possible to mix oil and water

Potassium Iodide

Also called potassium, iodine is a mineral salt important for many body functions and contributes to a normal production of hormones

Potassium Sorbate

Found naturally in e.g. strawberries, rowanberries, cherries and tomatoes and works as a preservative. Water-soluble preservative used as a safe alternative to parabens


Moisturizing, organic compound

Propylheptyl Caprylate

A biodegradable plasticiser in oil form

Prunus Armeniaca Kernel Oil:

Apricot kernel oil. Has a high content of protective fatty acids that rebuild the skin and hair barrier and prevent moisture loss, making the hair soft and flexible

Pteroylmonoglutamic Acid

Folic acid. Belongs to the group of B vitamins and is needed for cell creation and red blood cell production. Folic acid deficiency can cause hair loss, among other things

Punica Granatum Fruit Extract:

Organic pomegranate extract. High content of antioxidants. Has a protective effect on hair and scalp, and has UVA- & UVB-blocking properties. In addition, pomegranate works pH-regulating on skin and scalp

Pyridoxine Hydrochloride

Vitamin B6, a water-soluble vitamin that is very important for body growth and maintenance. Vitamin B6 contributes to a normal protein and glycogen metabolism. Glycogen is the body's most important source of protein for protein synthesis, a function that is important to ensure proper hair growth processes. Vitamin B6 works well with zinc and by doing so contributes to the regulation of hormonal activity


Retinyl Acetate

Vitamin A, a fat-soluble vitamin that is important for optimal cell formation and contributes to metabolism of iron and a normal function of the immune system


Vitamin B2, a water-soluble vitamin that is essential for the cell energy formation, the absorption of iron, the maintenance of normal red blood cells, and protects the cells from free radicals

Rice Bran Extract:

The hard, outer layer of rice grains, rich in oil and healthy fatty acids. Used in Hair Growth Formula Capsules as anticaking agent

Rubus Chamaemorus Fruit Extract:

Cloudberry extract. Cloudberries are rich in vitamin C and can have a soothing effect on sensitive and irritated scalp

Rubus Idaeus:

Natural aroma from raspberries, used in Hair Growth Formula Gummies Men


Silicon Dioxide

Silicon, a mineral that strengthens connective tissue, skin, hair, nails and mucous membranes and helps ensure mental and physical well-being

Sodium Benzoate

Sodium salt of benzoic acid found in e.g. lingonberries, cranberries, blueberries, plums, cinnamon, and apples. Inhibits growth of e.g. yeast fungi and is used as a preservative

Sodium Chloride:

Salt. Used for cleansing and helps remove dandruff and fungus from scalp

Sodium Citrate

A natural salt from citric acid, which is often used as an acidity regulator or food preservative

Sodium Coco Sulphate:

Coconut surfactant with foaming properties

Sodium Cocoyl Glutamate

Active sugar surfactants made from vegetable oils with mildly cleansing and foaming effect

Sodium Gluconate

Vegetable gelling agent produced by fermentation of glucose

Sodium Hyaluronate

Hyaluronic acid. Effective, natural moisturiser found naturally in the skin. Counteracts loss of elasticity and moisture, and dehydration in the skin cells

Sodium Hydroxide

Has a pH-regulating effect. A very safe ingredient to use in hair products in small quantities

Sodium Selenite

Easily absorbed source of selenium, essential for maintenance of the immune system, hormone system, thyroid gland, as well as normal hair and nails

Sodium Sulphate

Mild soap with foaming and cleansing properties that are milder for hair and scalp and therefore a better alternative than the harmful Sodium Lauryl & Laureth Sulfates, also called SL sulphates, which can dehydrate the scal

Sorbic Acid:

Natural preservative from rowan berries

Sorbitan Isostearate

A fatty acid that can be used to remove excess oil and dirt from the skin surface, and which allows mixing together ingredients such as water and oil


Theobroma Cacao Seed Butter:

Organic cocoa butter extracted from the seeds of the cocoa plant Theobroma. Has good moisture-retaining properties and is packed with healthy fatty acids and natural antioxidants

Thiamine Hydrochloride

Vitamin B1, also called Thiamine, a water-soluble vitamin, which is essential for the metabolism of food into energy and normal psychological well-being

Titanium Dioxide

Naturally occurring mineral, which is used as a white colour pigment



Carbamide. Nourishing and strengthening effect on the skin


Vaccinium Myrtillus Aroma:

Natural aroma from blueberries, used in Hair Growth Formula Gummies Men

Vaccinium Myrtillus Fruit Extrac:

Organic blueberry extract. Has antioxidant properties that effectively combat free radicals and increase blood circulation while soothing irritated scalp

Vitamin D

A fat-soluble vitamin that is incredibly important for many of the body's functions, including bone structure, immune system function, and cell formation

Vitamin D2

A fat-soluble vitamin found in plants, especially mushrooms, which is incredibly important particularly for bone structure, the immune system, and cell formation



Active peptide complex that optimizes hair's life cycle. Used in our Eyelash and Eyebrow Serum's.


Xanthan Gum

Natural gelling and thickening agent, produced by fermentation of simple sugars such as glucose and sucrose


Zinc Citrate

Zinc, a mineral important for the normal functioning of the immune system and also contributes to normal maintenance of hair, skin, nails, and vision. In addition, zinc helps protect cells from oxidative stress and contributes to normal fertility

Zinc Oxide

A source of zinc, which a mineral important for the normal functioning of the immune system, and it also contributes to normal maintenance of hair, skin, nails, and vision. In addition, zinc helps protect cells from oxidative stress and contributes to normal fertility

Zinc Pca

Softening ingredient derived from zinc, which counteracts skin aging by effectively blocking enzymes that might be harmful to the healthy collagen in the skin