HairLust Hair Growth & Protection Mask


Benefits of the product

  •    Silicone-free hair mask for dry hair
  •    Safe for colour-treated hair
  •    Results in as little as 21 days*
  •    Rich in active vegan micro-proteins
  •    Made in Denmark
  •    Organic certified by Ecocert
  •    Registered by Vegan Society
  •    Silicone, mineral oil & sulphate-free
  •    98.9% natural origin ingredients
Made in Denmark
Certified organic
Registered by Vegan Society
Silicone, mineral oil & sulphate-free
hairlust hair growth and protection mask

How It Works

Hair Growth & Protection Mask is a targeted treatment for women with dry, damaged, fine, or thinning hair. We formulated this hair mask for dry hair to address common reasons that prevent hair from growing long and healthy:

  • Split Ends & Breakage: Vegan micro-proteins rebuild compromised hair fibres for greater elasticity and strength, which helps to eliminate split ends and breakage.
  • Dryness: Plant-based moisturising ingredients like shea butter and aloe vera provide long-term hydration for parched hair.
  • Slow Hair Growth: Caffeine from coffee seed oil boosts scalp circulation, encouraging healthy hair growth.
  • Damage: Potent antioxidants from açai berry and olive leaf extract shield hair from further damage.

This rejuvenating hair mask for dry hair improves hair’s softness and manageability. Hair looks shinier and smoother. Plus, this hair mask for dry hair doesn’t contain any nasty ingredients like silicone, which is known to create an itchy build-up on hair.

  • Organic Aloe Vera - This incredible ingredient is rich in enzymes, minerals, amino acids, nutrients, and vitamins that nourish the hair.
  • Glycerin - Our plant-derived glycerin has humectant properties, which means that it locks moisture into the hair for long-term hydration.
  • Aquaxyl™ - This sugar-derived compound provides deep moisture for the hair and scalp. By preventing water loss through evaporation Aquaxyl™ helps the hair to maintain their moisture for 8+ hours.
  • Organic Açai Berry Fruit Extract - Loaded with potent antioxidants, açai has a protective effect on the hair and scalp.
  • Organic Apricot Kernel Oil - Apricot kernel oil is a potent source of vitamin A, vitamin C, vitamin E, as well as essential fatty acids. Apricot kernel oil softens and moisturises both the skin and hair, counteracting dry hair and leaving hair with a glossy shine.
  • Coffee Seed Oil - This incredible ingredient is scientifically proven to prolong the growth phase of the hair cycle and thus encourage healthy hair growth. The caffeine in coffee seed oil may also help to inhibit androgen, the hormone responsible for androgenic hair loss.
  • Protectagen™ - This hydrolyzed rice protein rebuilds hair from the roots for stronger locks that are more resistant to breakage and split ends*.
  • Organic Shea Butter Extract - This healing ingredient is rich in cinnamides that provide natural sun protection.

What Are the Benefits of Using a Hair Mask?

There are many benefits of using a hair mask for dry hair. Since hair masks provide deep hydration for parched hair they help to eliminate frizz. Added moisture and protein strengthen brittle strands, reducing breakage and split ends. An antioxidant-rich hair mask also protects from environmental damage.

Can I Use It Overnight?

This hair mask for dry hair is formulated to work in 5 to 10 minutes, so it is not necessary to use this product overnight. If you are looking for an overnight treatment, we recommend our Anti-Frizz & Hydration Pre-Shampoo Hair Balm.

What is the Difference Between a Hair Mask and a Hair Conditioner?

Hair conditioners are formulated to replace the moisture lost when shampooing hair. While conditioners do provide moisturising benefits, if you have dry hair, you may require extra moisture. Hair masks are formulated to penetrate the hair shaft deeply, providing extra hydration and nourishment where hair needs it most.

Does Hair Growth & Protection Mask Have a Fragrance?

Yes. This silicone-free hair mask has a lively, watery fragrance with top notes of peach blossoms and Brazilian oranges. We use 100% naturally-derived essential oils for fragrance.

How Should I Use It?

Apply this hair mask for dry hair to damp hair after shampooing. Evenly distribute a generous amount of product to towel-dried hair and comb through. Let it work for 5-10 minutes, then rinse out. Finish with Hair Growth & Repair Conditioner.

*Studies by Ashland. For more information about the studies, visit www.ashland.com.