Primary ingredients

Below we have compiled a small overview of some of the primary active ingredients that our dietary supplements and hair care products contain. And most importantly what these ingredients do for you hair’s health!

Our products are carefully developed and composed with various essential vitamins, minerals, amino acids and other nutrients that effectively complement each other. Each product is developed in close cooperation with leading chemists, pharmacists and nutrition experts in Denmark.

What makes HairLust's products unique is our focus on creating synergistic effects between all the ingredients in both our hair supplements and in our hair care products. All ingredients are carefully dosed and specially formulated in order for the body to absorb and benefit from all the nutrients in the best possible way. Our ingredients are carefully selected from some of the best sources in the world and manufactured under good practices to ensure you safety and the best possible quality.

You can find lists of all the ingredients in every product under the ingredients tab on the individual product pages.



has unique revitalising and anti-aging properties. Contains Omega 3-6-9, vitamins C and E, minerals (including iron and potassium), and a unique concentration of antioxidants. Açai (fruit) oil is rich in anthocyanins and phenols, which make the oil highly antioxidant and anti-inflammatory. Its main content of anthocyanins is reported to be 10-30 times higher than the anthocyanin content found in red grapes. Açai oil's high content of nutrients and antioxidants and its anti-inflammatory effect makes the oil a remarkable ingredient when used in anti-aging products for personal care. Açai oil is extremely emollient and at the same time moisturises the skin and is particularly good at curing dry and cracked skin, eczema and psoriasis. The oil quickly penetrates the skin and is an extremely beneficial ingredient for the treatment of acne, to reduce swelling and to alleviate muscular pain.

acai oil

is packed with enzymes, minerals, amino acids, nutrients, and vitamins that help maintain the natural pH level of the scalp and support healthy hair growth. A high content of antioxidants combats free radicals and protects the cells in both skin and hair, which allows moisture and nourishment to penetrate deeply into both. We only use certified organic Aloe Vera, because we believe that pure ingredients make a healthier difference.

Aloe Barbadensis Leaf Juice

Some of our products contain amino acids, which include L-lysine, L-methionine, L-isoleucine, L-valine, and L-glutamine. These amino acids are known to be important building blocks of keratin, which is what hair mainly consists of. The amino acids maintain an optimal production of hair cells and thereby the strength and health of the hair. The most important way in which these amino acids assist in this is by ensuring that keratin is produced. Keratin is a fibrous, structural protein important for maintaining healthy hair.


is rich in vitamins A, C and E, as well as protective fatty acids, and it’s known for its glossy effect on hair. It effectively helps to soften both skin and hair, prevents moisture loss and counteracts dry scalp, thereby providing the best conditions for growing healthy and long hair.

Prunus Armeniaca Kernel Oil

contains large amounts of beneficial nutrients, vitamins, and fatty acids. The contents of, among other things, vitamin E promotes healthy hair growth, and antioxidants stimulate blood circulation and affect the hair cells to produce new and healthy hair.

Argania Spinosa Kernel Oil

Derived from sugar, AQUAXYL™ deeply moisturises the hair and scalp and prevents water loss through evaporation. Increases skin and hair hydration for at least 8 hours.



Is incredibly rich in silica and is therefore used in our Hair Growth Formula Gummies for both women and men. Bamboo extract contains 50% silica and is recognized for its good properties for the hair. We use bamboo in many different forms in our products, as an extract in our supplements, as fiber in our pillowcases and towels, and as a handle in our bamboo hairbrushes. We do this because bamboo, in addition to its many good properties, is also a very sustainable material that grows incredibly fast, but at the same time does not need a lot of water or chemistry to grow.

Bambusa Vulgaris

B vitamins are some of the most effective and essential vitamins for the hair. Biotin is also known as Vitamin B7, and is found naturally in foods like carrots, tuna, mushrooms, bananas, and sunflower seeds in low concentrations. Biotin or Vitamin B7 is a water-soluble vitamin and is e.g. important for the synthesis of fatty acids, glucose, and some amino acids such as valine and methionine, which our dietary hair supplements contain. Biotin hereby helps maintaining normal and healthy hair and skin. All our dietary supplements for hair contain 5.000 mcg Biotin per daily dose.


Organic blueberry extract has good antibacterial properties, has a moisturising and soothing effect on hair and scalp, gives the hair extra shine and can help counteract psoriasis as well as dull and oily hair. The content of antioxidants in blueberries helps protect the hair from free radicals while fruit acids have exfoliating properties that can help against psoriasis and an irritated scalp.

Vaccinium Myrtillus Fruit Extract / Aroma

HairLust contains almost all B vitamins. Several HairLust products contain both B5, B6, B9 and B12. Vitamin B6 contributes to a normal protein and glycogen metabolism. Glycogen is the body's most important source of protein for protein synthesis, a function that is important to ensure proper hair growth processes. Vitamin B6 works well with zinc and by doing so contributes to the regulation of hormonal activity. Vitamin B12 also contributes to a normal energy metabolism and plays an important part in the cell renewal process.




An innovative and unique active complex designed to prevent and stop the hair loss process, stimulate hair growth and reduces inflammation in the scalp. Capixyl™ is a biomimetic signal peptide (acetyl tetrapeptide-3) combined with a red clover extract rich in Biochanin A, working synergistically on DHT modulation via the inhibition of 5-α reductase and on the stimulation of ECM renewal and anchoring proteins. Capixyl™ has also proven results on eye lashes making them fuller and thicker.


The organic formula we use is called Fruitliquid™ Cloudberry. Cloudberry extract contains active carbohydrates, which give the extract its good moisturising and caring properties on sensitive skin and brittle hair, and which make it incredibly effective in hair care products against dry and irritated scalp. Thanks to the antioxidant properties of the ellagic acid content and vitamins A, C and E, cloudberry extract can counteract harmful effects from the sun and reduce damage caused by UV rays.

Rubus Chamaemorus Fruit Extract

is an extremely nourishing oil that penetrates deeper into the hair than most other oils. Coconut oil is very rich in Vitamin E and Vitamin K, it has antimicrobial properties and contains lauric acid as well and healthy fatty acids. Coconut oil strengthens the hair, nourishes and moisturizes dry hair locks, helps restore the hair's moisture balance, and improves the hair's normal growth cycle. When used in hair, coconut oil can even help improve the health of the scalp and is beneficial against wounds and dandruff.

Dicaprylyl Ether



Folic acid works really well together with biotin and helps balance the metabolic activity of the body, blood formation, and blood flow. A balanced blood flow is required for the circulation of oxygen and nutrients to weak hair follicles. Folic acid also contributes to the body's energy metabolism and amino acid synthesis, it helps prevent tiredness, contributes to the normal function of the immune system and plays an important part in the cell renewal process.




contributes with essential nutrients such as Vitamin C, Vitamin E, calcium and potassium. The oil is used for its anti-inflammatory and cleansing properties on both scalp and hair and helps keep the scalp balanced and healthy.




The vegetable micro-proteins, Hydrolyzed Vegetable Protein, come from a highly active and thoroughly tested ingredient formula called Gluadin®, which strengthens and rebuilds hair and hair roots from within and prolongs the hair's life cycle. This formula can minimise split ends and broken hair by up to 20% while improving the overall health of the hair by up to 60% *. (Studies by BASF Care Creations)


Hydrolyzed Rice Protein is a unique, active and thoroughly tested formula called Protectagen ™ with vegetable micro-proteins from rice extract, which penetrates deep and rebuilds the proteins in the hair roots and repairs and strengthens the hair effectively from the inside. Microproteins act as highly active antioxidants that protect the hair from oxidative stress such as UV rays and prolong the life cycle of the hair. They visibly improve the hair's structure, health and appearance, make the hair more resistant to abrasion and minimize split ends and broken hair.

Hydrolyzed Rice Protein

Hydrolyzed Yeast Protein is a unique formula called Dynagen ™, which is based on an innovative yeast extract, developed specifically to improve the hair's strength and health as well as extend the hair's life cycle and reduce hair loss. It rebuilds and increases key proteins such as collagen and keratin in the hair follicles and results in a healthier appearance and stronger hair. Studies show a reduction in hair loss in only three weeks, and a significant improvement in fullness and shine after 90 days *. (Studies by Ashland). Vegetable proteins is a pure boost for the hair, which most of all consists of proteins, also called keratins. Since the hair, like the muscles, needs proteins to grow, protein deficiency can cause dry and brittle hair, and in the worst case, hair loss.



Organic jojoba oil also goes by the name; Simmondsia Chinensis Seed Oil and is a liquid wax extracted from the nuts of the jojoba plant. It both softens, moisturises and gives shine to the hair, while the content of antioxidants has a protective effect against UV rays. It is rich in antioxidants, fatty acids and vitamins A, D and E and is used for its good ability to add moisture and enclose the hair, so moisture and nourishment are encapsulated in the hair, leaving the hair protected and soft.

Simmondsia Chinensis Seed Oil



Organic mango extract has a moisturizing, antioxidant, exfoliating and color-protective effect on the hair, while counteracting premature aging of hair and hair roots and protecting the hair from the sun's UV rays. Mango stimulates the regeneration of hair cells and the production of collagen and results in stronger and healthier hair, which makes mango a super good ingredient in hair care products against dry and damaged hair.

Mangifera Indica Fruit Extract

is rich in Vitamin A and C, Omega-3 fatty acids and minerals. Mint is known to stimulate blood flow to the scalp and hair follicles, which can help prevent hair loss. In addition, mint also possesses effective antiseptic properties that relieve itching and prevents dandruff, while the aromatic scent can seem stimulating and relieve stress.

Mentha Viridis Leaf Oil



is rich in beta glucans and contributes to cell renewal. It is also an extremely good moisturizer for both skin and hair. The extract is a concentrated mixture of essential nutrients containing alpha-tocopherol, alpha-tocotrienol, linoleic acid, and oleic acid and it is excellent for use in cosmetics for sensitive skin and hair.

Avena Sativa Kernel Extract

The olive leaf extract in our products comes from a formula called Olive Eco, and is produced from organic olive leaves. The content of phenol components, oleuropein and the active flavonoids; rutin, catechin and luteolin, gives the extract incredibly good antioxidant properties, and makes olive leaf extract protective on skin and hair against UVB rays, as well as being color-protective on the hair. In addition, it also has extremely anti-inflammatory and anti-allergic properties, while having a calming effect on irritated skin.

Olea Europaea Leaf Extract

has an incredible amount of good properties. It can help strengthen and protect the hair from roots to tip, while protecting against free radicals and premature aging of hair and hair follicles. Olive oil adds moisture, vitamins and antioxidants to the hair, and with its high content of healthy fatty acids, the oil contributes effectively to the maintenance of a normal hair. Olive oil is also often used in products for hair loss because it is recognized for its ability to block overproduction of DHT, Dihydrotestosterone, which is one of the most common causes of hair loss.

Hydrogenated Olive Oil Unsaponifiables:



The organic formula we use is called Fruitliquid™ Pomegranate PS. Pomegranate contains high levels of active phenols with strong antioxidant properties and has a protective effect on skin and hair against UV damage and free radicals. The content of vitamins, minerals, citric acid and sodium citrate makes pomegranate extract an effective remedy for skin diseases. In addition, pomegranate stimulates collagen production in hair and scalp as well as pH-regulating and preventive inflammation and moisture loss.

Punica Granatum Fruit Extract



Selenium helps maintain normal hair and is an important antioxidant for the body by supporting the immune system’s normal function and protecting the cells from oxidative stress. Selenium may even help maintain a healthy thyroid gland and that way prevent hair loss in both men and women.


is known for its unique healing and protective properties. It has a high content of cinnamides, which provides a natural protection against the sun's rays.

Butyrospermum Parkii Butter

is full of minerals, Vitamins A, B and E and Omega 9, 6 and 3 fatty acids, making it ideal for moisturising. All these nutrients help to breathe shiny, new life into dry and dull hair and even protect dyed hair from the sun's rays. Almond oil has natural moisture-sealing properties and that’s why it helps retain moisture, rebuild hair and counteract split ends.

Prunus Amygdalus Dulcis Oil



Rice and wheat protein is pure candy for the hair, as the hair mostly consists of proteins, also called keratins. Since hair, like muscles, need proteins in order to grow, protein deficiency can cause dry and brittle hair and - worst case scenario - hair loss. That’s why rice and wheat proteins have restorative properties and help to support healthy hair growth.




Zinc is a mineral with many benefits for hair and skin. Some of zinc's most important benefits to hair is that zinc contributes to maintaining a normal level of male hormone in the blood, energy production, and the body’s absorption of proteins and fatty acids. Zinc efficiently contributes to maintaining healthy hair, nails, skin, sight and to regulating normal function og the immune system. Because the hair cycle depends on normal, cellular reproduction and protein build-up, zinc deficiency can cause hair loss and hair thinning. HairLust uses a balanced dose of zinc, which means that it facilitates an even better absorption of certain other vitamins in the product.

Zinc Oxide