Our Values


We are immensely proud of our products and everything they are made of; from the natural and organic ingredients, to the packaging that contains them. Everything has been produced from pure ingredients of the best possible quality. Therefore we also care about what happens to our products after they have been enjoyed and emptied. To help you we have made some thorough upcycling guides, that show you how to upcycle your empty HairLust containers or dispose of them correctly.
HairLust supplements and outer hair care products have all been developed with a specific focus on innovation and nordic values. The natural ingredients have been carefully selected for their purity and effective properties on hair health.
Imagine a strawberry, which has been growing wildly in nature or on an organic field, completely untouched by the many pesticides used in conventional farming. A happy go lucky little strawberry, that might look a little odd, since it hasn’t been genetically modified to look like all other model-strawberries, but instead has had the freedom to grow healthy, strong and completely full of vitamins and minerals. When you eat it, you won’t only get an amazing experience of the freshly sweet taste exploding on your taste buds, but your entire body will welcome this little strawberry for its pure and natural contents.

With HairLust you can make a difference!

You are what you eat, the saying goes, but surely you will also become what you apply on your body or use for your hair.
We are convinced, that organic certifications, ingredients and products make a difference. For you, your hair and your health. This is the reason why we use organic and natural ingredients whenever possible, and why most of our products have been certified organic and vegan. HairLust supplements are all free from artificial additives, preservatives, sweeteners and flavours as well as starch, yeast, lactose and gelatine, and instead rich in nutrients that can help you get the very hair, you have been dreaming of. All HairLust hair care products are free from parabens, phthalates, SLS and SLES, and most are even certified organic and vegan.

Why organic?

A large part of our products are certified organic and based on natural ingredients and pure raw materials. That is because we truly believe it makes a difference! Both for the quality of our products and for your health.
When cooking, we all prefer using familiar ingredients that we know what are, that can be gathered in nature and eaten without risking one’s health. But what we consume through dietary supplements, what we rub into our scalps or use for styling our hair also enters our bodies and affects our health. That is why we believe that pure, organic ingredients are the key to the good products, and why we use organic and natural ingredients whenever possible.
Most of our products are certified organic by Ecocert Greenlife and certified by COSMOS Organic, which is a recognized European certification for cosmetics. When a product is COSMOS Organic-certified, you can always see exactly what percentage of the ingredients are of natural origin and how much is organic.
In order for a cosmetic product to receive this certification, at least 95% of all ingredients in the product must be natural, and at least 95% of the natural oils in the product must be organic. At the same time, at least 10% of the ingredients that can be washed and at least 20% of the ingredients that cannot be washed must be organic.
COSMOS Organic ensures that the ingredients are produced responsibly and with respect for the environment. That is why you can be sure that a product with this certification is produced under conditions that considers both the environment and the employees, and that the packaging is responsibly developed in accordance with all applicable rules.
Read more about COSMOS Organic Standard here her.

Why Vegan?

Most of our products are certified vegan, and those that are not certified are still produced 100% according to vegan conditions without the use of animal ingredients or animal experiments. That’s because we believe neither animals nor humans should suffer for beauty!
We have taken a stand, and we won’t even move an inch. We strive to make a difference for animal welfare, for the environment, for your health and for your hair, and we do it best by going all the way.
Our vegan values ​​run deep, and that’s why a large part of our products are certified vegan by The Vegan Society and carry the The Vegan Trademark, which is an internationally recognized certification for authentic vegan products, which is used worldwide.
In order to obtain the certification, The Vegan Trademark, the product cannot contain any animal ingredients, and in the process of manufacturing both products and ingredients no kind of animal testing must be used. In addition, it must be clear whether the product contains genetically modified organisms (GMOs) and if so, animal genes or substances cannot have been used. Last but not least, the product must be manufactured without any risk of contact with animal ingredients or products.

Say NO to:

Unfortunately, many ingredients in products for both hair and skin do more harm than good. We have chosen to completely avoid them in all of our products. Beauty must not be at the expense of your health or well-being! If you agree, say no to:
Parabenes: Butylparaben, isobutylparaben, propylparaben, methylparaben og ethylparaben
Parabens are used as preservatives in cosmetic products to prevent bacterial and fungal growth. Parabens are known as endocrine disruptors that can interfere with your natural hormone balance and cause discomforts that are not immediately detected, but which can have a major impact on e.g. fertility. If you are allergic to parabens, side effects show themselves as redness, itching and skin rash.
Ftalater: Dibutyl phthalate (DBP), benzyl butyl phthalate (BBP), diethyl phthalate (DEP), diethylhexyl og diethyl hexyl phthalate (DEHP)
Phthalates are used as emollients in both paint, coating, plastic and cosmetic products. They are suspected of causing hormonal disturbances in both humans and animals.
Synthetic SL sulphates: sodium lauryl sulfate (SLS), sodium laureth sulfate (SLES), lauryl ether sulfate (SLES) and sodium lauryl ether sulfate (SLES)
SL sulfates are synthetic surfactants that provide a foaming effect and have cleaning properties. SL sulfates used in e.g. shampoo or soap tend to linger as a desiccating coating on hair, skin and scalp, which is extremely difficult to wash out and therefore may cause irritation, redness and itching. In addition, SL sulfates are suspected to be carcinogenic.